About Me
My Portfolio
Adiena Kaiser graduated as Valedictorian from Full Sail University for her Bachelor's of Science in Entertainment Business on June 2023. She also graduated as Valedictorian from Full Sail University for her Master's of Science in Digital Marketing in November 2024. She attended Harvard Business School Online for the Digital Marketing Strategy program, and finished it in May 2024. Throughout her educational journey, Adiena has received various awards for academic excellence as well as maintaining an overall high GPA. She has been networking with fellow students, alumni, and industry leaders who share similar career goals.
Education
Full Sail University
October 2023 - November 2024
Master of Science
Digital Marketing
Full Sail's Digital Marketing master's degree offers an advanced overview of multichannel marketing, including the fundamentals of web culture, SEO, and analysis of consumer behavior patterns.
Harvard Business School Online
March 2024 - May 2024
Certificate
Digital Marketing Strategy
Harvard Business School Online's Digital Marketing Strategy equips professionals with the tools, mindset, and trends to make decisions about digital marketing strategy and tactics, including how to position a product or service for success, acquire and engage customers, and measure both performance of near-term campaigns and longer-term customer value.
Full Sail University
February 2021 - June 2023
Bachelor of Science
Entertainment Business
Awards
Advanced Achiever
Data Analysis & Reporting
Valedictorian
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Full Sail's Entertainment Business bachelor's degree offers a variety of business models examples and covers topics such as marketing, global media management, event management, and professional selling.
Meet Adiena Kaiser, a budding digital marketer eager to make her mark in the Entertainment industry, with a specialized focus on video game marketing. Engaging with indie studios, Adiena is committed to guiding them toward impactful releases as they navigate the complex landscape of game marketing. While her expertise spans areas like social media, website development, marketing strategies, and community, it's her genuine dedication to cultivating vibrant gaming communities that shines through. With a strong work ethic and passion for her craft, Adiena is on a journey to grow, learn, and contribute meaningfully to the industry she loves. Through continuous learning and collaboration, she aspires to become an invaluable resource for indie developers, helping them thrive in a competitive market. She currently has over a year of experience across three game studios; earning two shipped titles.
Resume - (3 Most Recent Roles)
Novus Studio LLC
January 2024 - Present
Internship -> Contract
Marketing Manager
Analytics & Reporting
Reporting monthly analytics for all company social media accounts and company Steam account. Metrics include impressions, CTR, followers, likes, comments, and more.
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Community
Established the Novus Studio Community Discord server, curating the text and voice channels. Created roles for mods, admins, staff, and integrated bots for general member name colors. Posted under the "News" section.
Social Media Management
Led the setup, management, and publishing of content across major social media platforms, including YouTube, Twitter/X, TikTok, Reddit, Discord, and Instagram. Utilized Buffer and internal schedulers to schedule posts. Used Linktree to consolidate all links into one link, featured on various social media accounts.
Trailers & Screenshots
Drafted outlines of potential trailers and used Canva to create concept images of screenshots to take for the Steam page.
Website Development
Played a key role in adding and editing pages on the company website hosted on Wix. Implemented strategic improvements to showcase the unique branding of the company, and learned to utilize Wix Dev Mode’s Java-scripting.
Research & Publishing
Documented the intricate process of self-publishing on Steam, Xbox, Epic, and PlayStation. Acquired in-depth knowledge of platform-specific requirements.
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Westland Construction
April 2019 - Present
Part-time
Office Assistant & Social Media Manager
Accounting Reconciliation
Accurately corrected invoices and reconciled bank statements, ensuring up-to-date records in QuickBooks Online.
Website Development & Social Media
Established the company website using GoDaddy and created the company's Facebook & LinkedIn page, updating customers on holiday hours, services, and job openings.
Hiring Assistance
Assisted in the hiring process by creating Indeed and LinkedIn job postings, ensuring prompt follow-up with applicants for interviews and rejections.
Clerical Duties
Contributed to daily tasks such as photocopying, data entry, sorting, filing, emails, and bank deposits.
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HubSpot
March 2024 - April 2024
Internship
HubSpot X LinkedIn Ambassador
STLR Entertainment
Music Entertainment​
A 7-week interactive applied learning experience for college and university students focused on LinkedIn Ad Campaigns & Digital Advertising. Cohort #1: March 5th, 2024 - April 19, 2024.
Client
Worked with a client for 4 weeks via Parker Dewey, optimizing projects with a $1000 LinkedIn Ad credit and earning a reward for successful project completion.
Training
Participated in 12 hours of boot camp-style training on effective use of LinkedIn Ads for lead generation and business growth.
Certification
Earned certification in HubSpot Marketing Software Certificate, LinkedIn Marketing Solutions Fundamentals, LinkedIn Marketing Strategy, and Certificate of Completion from HubSpot Academy.