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Digital Marketing Plan for Larian Studios (Baldur's Gate 3)

This is my final master's paper, a Digital Marketing Plan for Larian Studios (Baldur's Gate 3), as part of my Digital Marketing Master's program at Full Sail University. The document is over 100 pages long, containing custom graphics and covering many marketing strategies.

Attached (click on PDF symbol below to download a copy) is a copy of the paper, a Digital Marketing Plan for Larian Studios (Baldur's Gate 3), as part of my Digital Marketing Master's program at Full Sail University. Below are the major topics covered within this paper:

  • Marketing Objectives

  • Revenue Models

  • Branding

  • Competitor Analysis

  • Industry Analysis

  • Customer Analysis

  • Mobile

  • Website

  • Paid & Organic Strategy

  • Influencers

  • Public Relations

  • Legal Considerations

  • Financial Projections

  • ...and more!

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