1 Simple Way to Create a Dedicated Community.

As a newer employee within the Entertainment Business Industry, my goal is to create a dedicated community that makes everyone feel accepted. Engaging with consumers is extremely important, as per this article by Hootsuite.com. That feeling when you comment on a Tweet from a brand you really like, and then they reply back; it makes your day. It also shows that companies/brands are people too, even if it doesn’t appear that way because of the professionalism displayed on social media.

Your End: Fan Engagement

Photo from: goldentech.com

I believe that, by engaging with consumers, we will be able to establish a dedicated community. One where you can ask for help from others, look out for each other, etc. One example of this is Wendy’s (fast-food chain) Twitter account. They regularly interact with their consumers, and in funny ways as well. Part of the appeal is the funny aspect they bring to the table, and the other part is the frequency of interaction. They try to stay on top of trends and generally make the days of their consumers by engaging with them on a regular basis. There is another aspect that some might find bad but actually appeals to a younger audience of consumers; they like to “roast” their consumers. It works in their favor as the number of followers has skyrocketed since they started using that approach. Another example of a dedicated community through consumer engagement is the PopTarts Twitter account. Similar to Wendy’s Twitter account, they too use humor within their engagement. Their frequency of engagement is less than Wendy’s, but it’s still enough to attract the attention of their regular and potentially new customers.

Their End: Dedicated Community

Photo from: istockphoto.com

Once a brand engages more with its consumers, generally the consumers will start to generate communities on their own. It can be anywhere from one to a few, and even many communities established. These communities can be created on every social media platform, and even in face-to-face meeting places (like conventions). By the consumers creating these communities, they are showing their dedication to the brand/company. An example of this is YouTubers. Take Jacksepticeye, for example. He engages with his fans, to which they took it upon themselves to establish communities. He also provided a place within Discord for his fans to interact with each other. I am a fan of Sean in particular, and whenever he has interacted with me in the past I would freak out in happiness.

In Conclusion…

To conclude, the one simple way to create a dedicated community is by engaging with consumers/fans. They will then proceed to establish these dedicated communities on their own. Whether it be a brand, company, or individual, everyone is capable of creating a dedicated community.

References

Tran, T. (2020, March 3). What is Social Listening, Why it Matters, and 10 Tools to Make it Easier. Hootsuite. https://blog.hootsuite.com/social-listening-business/

Featured community image [Photograph]. (2019, July 1). https://www.voip-info.org/how-to-educate-your-audience-through-dedicated-community-chat-channels/

Social media collage [Photograph]. (2021, May 17). https://www.goldentech.com/path/social-media-make-it-part-of-your-marketing-toolbox-by-chris-carroll/

Fans cheering [Photograph]. (2019, February 26). https://www.istockphoto.com/search/2/image?phrase=cheering+fans