Digital Storytelling and Branding: Reflection & Outcome

The third course taken in my Digital Marketing Masters at Full Sail University is Digital Storytelling and Branding. In this course, I crafted a new personal branding statement, a detailed 7-minute Brand Voice Persona Presentation, a 2-minute Brand Story Video, and a 17-page Brand Strategy Document.

Additionally, I participated in four discussion boards where I was able to contribute to meaningful conversations amongst my peers about Three Little Questions (The Brand Gap by Marty Neumeier), Differentiation, Archetypes, and Customer Brand Experience. I gained a deeper understanding in all areas of brand marketing, especially when establishing an emotional bond with customers, as it was my first branding class. Attached below is an image of assignments, resources, and feedback from the Digital Storytelling and Branding course at Full Sail University. Each class will be recorded in the same OneDrive in preparation for the final month of the degree program.

DMF Course Outcomes

1) Students will be able to express the attributes of a brand using concise and engaging language that connects with the target audience in one short paragraph that can be used in a variety of mediums.

The corresponding assignment completed in this outcome is the Three Little Questions discussion. The Three Little Questions come from Marty Neumeier's book, "The Brand Gap": Who are you? What do you do? Why does it matter? The result was a detailed short paragraph connecting the personal brand attributes of Baldur's Gate 3 and defining the brand's key points that make the brand stand out from competitors.

2) Students will be able to define their brand’s unique voice using human personality traits in a twenty slide digital presentation less than seven minutes in length.

The corresponding assignment completed in this outcome is the Brand Voice Persona Presentation. The result was a 7-minute Pecha Kucha inspired presentation using Geralt of Rivia as the brand voice persona for Baldur's Gate 3 through personifying traits represented in the company branding.

3) Students will be able to produce a brand story in written or digital form no longer than one written page or two minutes in length that can be used on the company’s website.

The corresponding assignment completed in this outcome is the Brand Story Video. The result was a 2-minute video inspired by the Creator archetype for Baldur's Gate 3, allowing customers to connect with the brand through inspiration and creativity.

4) Students will be able to prepare a comprehensive brand strategy, fifteen-seventeen written pages in length, that incorporates brand concepts and outside research to support recommendations.

The corresponding assignment completed in this outcome is the Brand Strategy Document. The result was a 17-page paper analyzing the current branding elements and suggesting recommendations for Baldur's Gate 3.

Reference

Full Sail University's Digital Storytelling and Branding course, month 3.